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Mes: noviembre 2022

  • Amazon Ads debemos de elegir entre Amazon o Google, o los complementamos

    Amazon Ads debemos de elegir entre Amazon o Google, o los complementamos

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    Amazon Ads debemos de elegir entre Amazon o Google, o los complementamos

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    Amazon Advertising es un sistema de publicidad de pago por clic a través del cual, los anunciantes podrán elegir diferentes ubicaciones para mostrar sus anuncios con diferentes opciones de segmentación de audiencias, que permitirá llegar al target ideal de cada marca o empresa. Una buena definición del servicio.

    Amazon trabaja con las marcas para desarrollar campañas con las que los consumidores interactúen en varias etapas del embudo de marketing, lo que crea conciencia de marca, consideración y conversión.

    Soluciones de anuncios personalizadas.

    Desarrollamos campañas creativas integrales que utilizan la información relativa a las compras propia de Amazon para encontrar la mejor manera de mostrar tu mensaje a tu audiencia en el momento adecuado y de la manera correcta.

    Ads una manera de que una marca mejore la experiencia del cliente y Amazón trabajara con técnicos de diseño e ingenieros para crearla.

    Las campañas Ads unen las marcas online, offline y subsidiarias de Amazon para crear campañas publicitarias multicanal que capten la atención de los clientes.

    Google Ads y Amazón Ads diferencias en el modo de operar

    Si atendemos a lo que es la propia funcionalidad del anuncio, nos fijamos en las siguientes diferencias entre Amazon Ads y Google Ads:

    • Mientras que los anuncios de Amazon se limitan a la propia plataforma de ventas, los de Google pueden utilizarse para promocionar productos de una marca específica o la propia web de la misma. En cualquier caso, si vendes en el marketplace de Amazon es más efectivo utilizar sus propias campañas que hacerlo con herramientas externas.
    • Amazon no recoge información del público para retargeting.
    • No todos los anuncios de Amazon están disponibles para todo tipo de vendedores, mientras que Google opera de una forma más generalista.

    Sin embargo, ambas plataformas, Amazon y Google, basan sus sistemas en el CPC (coste por clic) y en las palabras clave, y muestran sus anuncios antes de los resultados orgánicos. Además, organizan sus campañas según el tipo de anuncios, y optimizan éstos para las conversiones.

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  • Grandes expectativas del V Congreso de Inteligencia Artificial organizado por el Independiente

    Grandes expectativas del V Congreso de Inteligencia Artificial organizado por el Independiente

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    Grandes expectativas del V Congreso de Inteligencia Artificial organizado por el Independiente

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    Dedicado principalmente a los retos de eficiencia y crisis energética, dentro de todo lo que la IA puede aportar que es mucho.  La Inteligencia Artificial puede ayudar a aligerar y racionalizar ese proceso, con sus múltiples aplicaciones en el sector energético.

    Soluciones concretas de IA, la administración y la eficiencia, inversiones y riesgos, ciudades inteligentes, hogares y movilidad sostenible, fueron temas debatidos en las mesas redondas del congreso.

    El METAVERSO aunque de una manera tímida se introdujo en el congreso, muy poca gente en él, pero es un comienzo.

    Al final sigo pensando que es una labor de enseñanza y concienciación de las personas y de acciones individuales que lleven a un bien general. Es imposible dejar responsabilidades a nuestros políticos porque, aunque algunos crean en los proyectos de sostenibilidad existe una burocracia que no les deja tomar las decisiones correctas.

    De forma individual y supongo con la cercanía de final de año, adquiero ese compromiso para el 2023 de hacer mi hogar digital en un espacio inteligente y sostenible.

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