Categoría: Publicaciones

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Propósitos para el Año Nuevo 2025
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Al despedir otro año, reflexiono sobre los objetivos que me propuse el año pasado y, aunque no logré cumplirlos, es más empeoré en todo lo personal, este nuevo comienzo me ofrece una oportunidad renovada para intentarlo de nuevo, con más determinación y claridad.

Este año, en lugar de simplemente listar deseos, voy a convertir estos propósitos en acciones concretas y alcanzables.
1. Salud:
- Meta concreta: Hacer ejercicio al menos 3 veces por semana (aunque sean 45 minutos).
- Motivación: Recordar que mi cuerpo y mente son mi mayor herramienta para lograr cualquier otro objetivo.
1. Familia:
- Meta concreta: Dedicar al menos una tarde completa a la semana exclusivamente a la familia.
- Motivación: El tiempo no regresa, y los momentos con la familia son irremplazables.
1. Amigos:
- Meta concreta: Organizar una salida o actividad mensual con mi grupo de amigos.
- Motivación: Los lazos de amistad requieren cuidado y tiempo para crecer.
1. Formación:
- Meta concreta: Terminar el curso de DATA STRATEGY y empezar a introducirlo en mi ámbito laboral.
- Motivación: Mejorar mis habilidades es invertir en mi futuro profesional.
1. Profesional:
- Meta concreta: Realizar informe del departamento de TI, marcando planificación y objetivos con el equipo, establecer KPI concretos para valorar el seguimiento de los proyectos.
  Impulsar el proyecto de integración de IA dentro nuestros desarrollos principales.
- Acción inmediata: Informe antes del día 15 de enero.
- Motivación: Mejorar el funcionamiento del departamento de TI, poder establecer valoraciones y objetivos.
- Personal: Ser más productivo y simplificar mi horario, para dedicarlo a mí.
1. Comunidad:
- Meta concreta: Bajar el ritmo en los aspectos lúdicos y centrar esfuerzos en el http://www.nodolevanteinterior.com como proyecto de mejora para el futuro de la comunidad de Villena.
- Motivación: Personal, y pensar en las futuras salidas de la gente joven en Villena.
1. Hobby:
- Meta concreta: Dedicar al menos unas 2 horas al mes a mi afición por las plumas estilográficas, y realizar la web preparada de hace varios años.
- Acción inmediata: Buscar una comunidad o grupo online relacionado con esta pasión para motivarme.
- Motivación: Las aficiones son una vía para la creatividad y el disfrute personal.
En 2025, no quiero que estos propósitos queden solo como intenciones. Este año, cada pequeño paso cuenta, y cada acción me acerca más a mis metas.

¡Que este año sea el comienzo de un cambio positivo y duradero! 🚀✨

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
06/01/2025
¿Cómo se factura a partir de ahora? Vamos al lio

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¿Cómo se factura a partir de ahora? Vamos al lio

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user_select=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]

¿Cómo se factura a partir de ahora?

Cargarás tus facturas a clientes privados en el SPFE en formato Facturae y enviarás un extracto en un formato diferente a VeriFactu. Aunque olvídate de VeriFactu si ya estás usando el SII. Pero si estás en Euskadi usarás, en cambio, TicketBAI, quizá con ef4ktur.

En Navarra será algo parecido, pero diferente. Tus facturas al sector público, sin embargo, no irán por el SPFE sino por FACe. O por e-FACT si son para Cataluña… Y para tus clientes extranjeros usarás Facturae adaptado al estándar europeo y las remitirás por correo electrónico.

¡Sencillo no!

Si nadie hace nada, pronto todo lo que respire y facture estará obligado a utilizar una mezcolanza de canales y plataformas públicas distintas e incompatibles entre sí para comunicar sus facturas y reportes fiscales.

Y aunque la AEAT recibirá el detalle del IVA de todas las facturas al momento de emitirlas, las empresas y autónomos tendremos que seguir presentando declaraciones periódicas de IVA, resúmenes anuales y contratando departamentos de administración o asesorías externas.

Pero más allá de la complejidad, la incompatibilidad y la ineficiencia, el sistema propuesto tiene además algún agujero. Porque antes veíamos que el SII lleva años en marcha y es obligatorio para empresas grandes …y opcional para las demás. Y reportar en el SII exonera de utilizar Verifactu y sus complejidades.

Entonces, ¿qué pasará con Verifactu si todos nos pasamos al SII?

Bueno no nos queda mucho tiempo para pensar.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

06/10/2024
Google cancela los planes de eliminar las cookies de terceros en Chrome

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Google cancela los planes de eliminar las cookies de terceros en Chrome

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» user_select=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]

Google no desaprobará las cookies de terceros después de años de prometer hacerlo. Google introducirá una nueva experiencia en Chrome.

Fuente: https://searchengineland.com

Google está cambiando de rumbo y no eliminará las cookies de terceros en Chrome como se había planeado previamente, optando en su lugar por un nuevo enfoque que da a los usuarios más control, anunció la compañía hoy.

Por qué nos importa. Esta decisión marca un cambio significativo en la estrategia de privacidad de Google y será un alivio para muchos en la industria publicitaria que han estado preparándose para un futuro sin cookies.

Detalles:

Google introducirá una «nueva experiencia» en Chrome que permitirá a los usuarios tomar decisiones informadas sobre la privacidad de su navegación web. Las APIs de Privacy Sandbox seguirán siendo desarrolladas y estarán disponibles como alternativas. Google está discutiendo este cambio con los reguladores, incluyendo la CMA y el ICO del Reino Unido. En cifras. Según Google, las pruebas recientes de las tecnologías de Privacy Sandbox mostraron resultados prometedores:

Recuperación del 89% del gasto publicitario en Google Display Ads. Recuperación del 97% de las conversiones por dólar en Google Display Ads. Recuperación del 55% del gasto en remarketing para Google Ads. Entre líneas. Este movimiento sugiere que Google está tratando de equilibrar las preocupaciones de privacidad con las necesidades de la industria publicitaria y su propio modelo de negocio.

Lo que dicen. Anthony Chavez, vicepresidente de Privacy Sandbox, escribió en una publicación de blog:

“Desarrollamos Privacy Sandbox con el objetivo de encontrar soluciones innovadoras que mejoren significativamente la privacidad en línea mientras se preserva un internet respaldado por publicidad.” El panorama general. Esta decisión sigue a más de cuatro años de idas y venidas y múltiples retrasos en los planes de Google para eliminar las cookies de terceros.

Qué sigue. Google no ha proporcionado un cronograma específico para el nuevo enfoque, probablemente para evitar los problemas de retrasos anteriores.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

28/07/2024
La mejor estrategia es la que se realiza. Acciones para agilizar al máximo la estrategia SEO de tu proyecto
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La mejor estrategia es la que se realiza. Acciones para agilizar al máximo la estrategia SEO de tu proyecto

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]
1. Construir tareas para prueba efecto
Y, ¿qué significa esto?

Que la clave está en la producción constante de tareas.

En mantener el ritmo para ver si están funcionando o no las acciones que tu consultor y tú estáis poniendo en marcha.

Aunque, esto no significa hacer cambios a lo loco…

Hay que darle a cada acción su tiempo y tener muy claro cuál es su porqué y el objetivo que queréis conseguir.
1. Saber priorizar
Tu consultor identificará las áreas que van a tener mayor impacto en menos tiempo. ¡Serán el inicio de todo!

Parece algo obvio…

Pero, muchas veces empezamos la estrategia con tareas que, aunque son necesarias, no son las más importantes, lo que ralentiza el proceso.
1. Iterar y pivotar
¿Qué quiere decir esto?

Que, si algo no funciona, toca cambiar el enfoque.

Por ejemplo: Si tras dos meses corrigiendo la parte técnica tu proyecto no está consiguiendo demasiados resultados, hay que pivotar a otra área del proyecto.

Y si te está funcionando, ahí se focalizará todo el esfuerzo.

Porque, un consultor debe ser proactivo tanto en el planteamiento y análisis de la estrategia como en la ejecución y revisión de resultados.
1. Mandar tareas en la auditoría
¿Por qué algunos especialistas esperan al final de la auditoría del proyecto para actuar?

Un consejo: primero las tareas más básicas; de la parte más técnica de la web o sobre la arquitectura y cómo se organiza.

El objetivo es ir encaminando al robot de Google y darle las señales para tener los cimientos bien puestos.
1. Analítica segmentada
Consiste en analizar tu web en secciones diferentes.

Así, al estudiar la sección que estás trabajando junto con tu consultor, podréis ver si los cambios funcionan o no.

Por ejemplo:

De nada sirve crear 50 contenidos de un grupo de palabras clave en concreto, si durante dos meses no están generando impresiones.
1. Análisis inicial de semántica
¿Qué áreas del proyecto ya brillan? La respuesta está en identificarlas y ampliarlas.

Al analizar el tráfico de la web suele haber una parte del proyecto que tiene más tráfico que el resto.

Eso es porque es una zona ganadora.

Lo que quiere decir que a Google le gusta más esa parte.

Pues, una vez el consultor detecta esta zona ganadora, el siguiente paso será ampliarla con el tipo de palabras clave y temas que están funcionando.
1. Automatización de procesos
Este punto es clave para tener más tiempo e invertirlo en hacer trabajo de mayor calidad.

Y, es que donde un buen consultor genera impacto es en el análisis y la interpretación de esos datos para implementarlos luego en la estrategia.

Si te apoyas en un especialista SEO y sigues estas claves, seguro que notas resultadas mucho antes.

Aunque recuerda…

Para que den resultado, el proyecto necesita tener recorrido, datos y un mínimo de autoridad.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
28/01/2024
Rediseña tu página web con todas las garantías SEO

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margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»single solid» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»]

Rediseña tu página web con todas las garantías SEO

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]

Y, es normal que quieras darle una nueva identidad, siempre viene bien un lavado de cara…

El problema viene si no tienes en cuenta el SEO cuando te pones a hacer cambios.

Porque, corres el riesgo de perder el posicionamiento que tanto trabajo te había costado conseguir.

Pero, ¿qué puedes hacer para que eso no pase?

Consejos que debes tener en cuenta antes de ponerte manos a la obra:

1 Arquitectura.Cómo se organiza la información de tu web es lo primero.

Así le darás relevancia a las secciones que más interés tienen para tu negocio y podrás ponerlas como el primer nivel en la navegación.

¿Cómo?

Elimina todo aquello que has comprobado que no aporta nada, desde productos que ya no trabajas, como URLs sin tráfico.

2 Haz los cambios en una versión que no sea la oficial.

Tienes que desarrollar esa versión de la nueva web en un subdominio por si hay algún fallo.

Pero, ¡importante!

Indica a Google que no puede registrarla, para que no te la etiquete como contenido duplicado y no compita una web con su copia.

3 Atento a las URL.

¿En el rediseño las URLs cambian y son páginas importantes para el proyecto?

Redirecciónalas y déjale claro a Google la equivalencia entre la página antigua frente a la nueva.

Mantén el title (el título de la página), la descripción y los contenidos que no vayas a cambiar en la web rediseñada.

(Sobre todo si tienen gran rendimiento SEO)

4 Comprobación del proceso de migración.

Esta migración es el paso del subdominio que has creado para realizar los cambios a tu dominio principal.

Y, para terminar…

Comprueba que todo funciona perfectamente, el carrito de compra, registro de los usuarios, los formularios y las conversiones.

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17/01/2024