Etiqueta: 2023

Redes sociales 2023 y tendencias para 2024
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Redes sociales 2023 y tendencias para 2024

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El estudio de redes sociales de Metricool para 2023 ofrece varias tendencias y conclusiones clave para 2024:
1. Instagram: Se observa una tendencia creciente hacia los formatos de Stories y Reels. Aunque hay desafíos en retener la atención con Reels, especialmente en cuentas medianas y pequeñas, el formato Story podría ser crucial para las estrategias de retención de audiencia en Instagram.
2. TikTok: Este año, TikTok ha experimentado un crecimiento notable en cuentas y publicaciones, con un aumento significativo en engagement e interacciones, especialmente en cuentas grandes. Se nota una tendencia hacia videos más largos, aunque hay una disminución general en la frecuencia de publicación. La plataforma parece enfrentar una saturación de contenido, lo que implica la necesidad de estrategias más efectivas para mantener el compromiso de la audiencia.
3. Google Business Profile: Se ha consolidado como un canal importante para los negocios locales, destacando un aumento en las impresiones desde móviles en Google Maps y un incremento en las publicaciones, especialmente en formato de video.
4. YouTube: Ha habido un aumento en la frecuencia de publicación en todos los tamaños de canales, especialmente en los canales grandes. Aunque hay un aumento en la producción de contenido, se observa una disminución en la interacción promedio por video, excepto en cuentas pequeñas. Los canales grandes han experimentado un significativo aumento en las impresiones por video, indicando una mayor visibilidad y alcance.
5. Conclusiones Generales: Los algoritmos se están volviendo más precisos, especialmente en grandes redes como TikTok, Instagram y Facebook. Aunque hay una disminución en las interacciones y el alcance, el engagement está aumentando. La tendencia general se inclina hacia la calidad sobre la cantidad del contenido, con un énfasis particular en formatos de video como Stories, Reels y transmisiones en vivo. La adaptación a cambios en algoritmos y preferencias de audiencia es crucial, y las cuentas más pequeñas a menudo disfrutan de mayor participación, resaltando la importancia de la autenticidad y la conexión.
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26/12/2023
Una formación que vale un brindis, curso iniciación a la cata de vinos

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Una formación que vale un brindis, curso iniciación a la cata de vinos

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Por fin, después de varios años peleando con la posibilidad y el tiempo para realizar un curso básico de “somelier” he podido realizarlo, sobre todo con una gran satisfacción.

El curso preparado por “LA ESCUELA DE CATAS, MARIDAJE Y ANALISIS SENSORIAL DE ALICANTE”, dos días super intensos que me han hecho dejar de pensar que solo podía decir si el vino me gustaba o no me gustaba.

Una parte teórica muy atractiva por impartida por David Doñate Martin.

A parte de conocer el mundo de la enología general, la vinificación en blanco y diferentes prácticas enológicas. También los fundamentos de la cata, la percepción sensorial, protocolo, maridajes y métodos de la cata.

El segundo día vinificación en tinto, maceración carbónica, plazos legales con crianza en barrica o crianza enológica. También y muy interesante la conservación, servicio y consumo optimo.

Lo más interesante las catas, la prueba de la verdad.

El primer día nos dedicamos al Blanco Joven, fermentados en barrica, blancos en estado de madurez, cava, rosado, blanco dulce y espumoso dulce.

El segundo día Tinto Joven, maceración carbónica, tinto roble, tinta crianza, tinta reserva, tinto maduro o pulido, tinto dulce y fondillón.

Siempre las anécdotas en estos cursos hacen la parte de relación y amistad, y este no fue menos, el primer vino que catamos nos lo bebimos entero sin pensar que luego deberíamos comparar con los posteriores. Poner un vino con algo de Tapón y luego el bueno para ver las diferencias.

Después de estos grandes días, he conocido que si tengo perfección y puedo tener una ligera idea de que vino estoy tomando y sobre todo si está en un buen momento para tomarlo.

Primer trabajo revisar la bodega y poner en cola todos los vinos que considero que deben estar fuera de los momentos óptimos de consumo y dejar una buena colección.

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18/06/2023
Municipios de la Comunidad Valenciana que para el 2023 tienen que implementar zonas de emisiones bajas
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Zonas de la comunidad valenciana donde 3 de cada 4 coches no podrán circular.

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La ya aprobada Ley de Cambio Climático establece que en el próximo 2023 todos los municipios de más de 50.000 habitantes deben implementar en su territorio zonas de emisiones bajas al estilo de Madrid y Barcelona, contempladas dentro de planes de movilidad urbana que favorezcan la circulación sostenible y la disminución de las emisiones relacionadas con el transporte y el tráfico rodado. Igualmente, las localidades que tengan más de 20.000 habitantes pero que por otras razones superen los límites de contaminación establecidos también deberán implementar medidas en esta línea.

Así, a falta de determinar de qué manera se llevará a cabo el diseño de las zonas de emisiones bajas o de si las localidades estarán totalmente obligadas a ello, los municipios de la Comunidad Valenciana que deberán restringir y limitar la circulación de los vehículos más contaminantes serían los siguientes.

Comunidad Valenciana
- Alicante
- Alcoi
- Benidorm
- Castellón de la Plana
- Elche
- Gandía
- Orihuela
- Paterna
- Sagunto
- San Vicente del Raspeig
- Torrent
- Torrevieja
- Valencia
- Villareal
fuente: 20 minutos
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16/07/2022